Preciosa Crystals Star at New York Fashion Week 2019


New York Fashion Week rarely disappoints. For Preciosa however, this time around was particularly special. Why? Because our crystals were displayed in a groundbreaking five separate shows.

Getting proceedings underway on the opening day was Czech designer Jiri Kalfar. This show was special for a number of reasons, not least because he was the first Czech designer ever to show at NYFW. He brought an entourage of his favorite Czech models, including Paulina Porizkova, Linda Vojtova and Alina Baikova, and displayed a beautiful collection filled with transfers, brass buttons, and a number of incredible multi-colored shirts made from crystal net. 

Next it was Area’s turn. This was their second NYFW using Preciosa crystals, however even we weren’t prepared for the outlandishness and creativity of their latest designs. Crystals were clearly integral to many of the looks; most striking of all was a crystal facemask that made multiple appearances and garnered significant media attention, notably from Vogue magazine and fashion journal WWD. Also included in the collection were a crystal poncho (again, check gallery below), AND multiple hairdos styled intricately with – you’ve guessed it – Preciosa crystals! It truly was a spectacle to behold.

Jiri Kalfar

Bibhu Mohapatra’s show served to coincide perfectly with his label’s 10th anniversary.  Preciosa crystals were used excessively yet subtly in his crystal embroidery.

This established creative was followed by one of the most exciting and fresh faces on the scene: Christian Cowan. The 24-year-old has skyrocketed to fame recently, as many of his pieces have become favorites of A-list celebs. He’s already cemented a reputation for flamboyance and fun, and this collection certainly didn’t disappoint. Parodying social life in the digital age, this collection was every bit as over-the-top and – for want of a better term – out there as one could hope. Stand-out pieces included a truly bizarre, almost terrifying top that covered the entire upper half of the body (head and face included), made entirely from watches and crystals. Most remarkable was a hijab made entirely from Preciosa crystals, modelled by Halima Aden. Phew!

Preciosa Hijab

And finally… The Blonds. A long-time partner of Preciosa, we know we’re always in for a wild ride when they take the stage. Last time it was Disney Villains, and so this time… Glamour Gangsters, of course! Taking heavy influence from the movie Scarface, full-on bling was at the core of this collection, and Preciosa crystals formed a huge part of that....Tiger skin, white fur, dazzling amounts of gold and sparkling crystal, it was truly a full-on flamboyant 80s fest. Paris Hilton walked for them, along with the Clermont Twins and actress Karrueche Tran. The show climaxed with Lil’ Kim performing her new song ‘Go Awff’… Tony Montana would have been proud.

The Blonds NYFW2019